The Home of Bitcoin in the Netherlands, and the oldest Bitcoin payment service provider in the world, will start accepting payments in Bitcoin for players and staff, with the team’s management, owner, and some of its players accepting the digital currency for transactions. The team’s financial manager, Jan Kromhout, commented that “It’s a logical step for the team. It’s the right time to do it. We are one of the oldest teams in the world, and we see the future, and it’s Bitcoin.”
An Alkmaar-based Dutch football team, AZ Alkmaar, announced it will start accepting bitcoin and other cryptocurrencies for payments to its players, as the first Dutch football club to do so.
AZ Alkmaar will become the first professional football club in the Netherlands to pay players’ salaries in bitcoins (BTC).
In a statement published on the club’s website on Thursday, the Eredivisie team, which finished third in the 2020/2021 Dutch football season, announced cryptocurrency broker Bitcoin Meester as its exclusive and official cryptocurrency partner until mid-2024.
According to the announcement, the sponsorship deal will be entirely in bitcoins, with the Dutch club stating that it will keep the amount in BTC on its balance sheet.
AZ Alkmaar is also reportedly starting to pay its players in bitcoin, joining a growing list of sports clubs accepting bitcoin to pay professional athletes.
For AZ business manager Michael Koster, the appeal of bitcoin and cryptocurrencies is undeniable, which is why the club decided to adopt BTC. The cryptocurrency market is booming, with an exponential growth in the number of users in recent years, Koster added.
Koster added that non-cryptocurrency organizations, such as football teams, need guidance from established market players like Bitcoin Meister. In fact, the cryptocurrency broker is one of the few cryptocurrency companies licensed by the Dutch Central Bank.
Regulation of cryptocurrencies seems to be a major topic of discussion among Dutch authorities, with one government official recently calling for a complete ban on bitcoin.
Related: Tom Brady and Gisele Bundchen take stake in cryptocurrency exchange FTX
More and more cryptocurrency companies are making sponsorship deals with sports teams to increase their brand awareness and grow their business. As Cointelegraph previously reported, Crypto.com recently announced a global partnership with Formula One.
From Major League Baseball to the National Basketball Association, several American sports federations and top athletes also accept bitcoin and cryptocurrencies. In June, seven-time Super Bowl champion Tom Brady signed a major crypto currency endorsement deal with crypto currency exchange giant FTX.